Our First Apartment

The thrill of finding the first place together. Hannah follows couples through the search, the tour, and the moment the keys land in their hand.

Empty sunlit first apartment living room

Couple looking up at brick apartment building

Stack of moving boxes with IKEA bag in empty room

Laptop with listings spreadsheet on kitchen counter

The format

Short form and long form.

Short form drops on TikTok, YouTube Shorts, and Instagram Reels. Vertical, fast cuts, big hooks. Episodes are 30 to 90 seconds, built to stop a thumb and start a conversation. Long form lives on YouTube at 8 to 9 minutes, letting the concept breathe with full story arcs and deeper moments.

TikTokYouTube ShortsInstagram ReelsYouTube (8-9 min)

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Our First Apartment

Episode 01

0:12 / 0:45

The hunt

Open houses, neighborhood walks, the spreadsheet of dreams.

The tour

Standing in an empty living room, picturing the couch.

The offer

Refresh the inbox. Hold your breath.

The keys

Door opens. First step inside. It is finally theirs.

Their first front door.

Potential sponsors

Brands this show was built for.

IKEA

The first couch, the first bed frame, the first everything.

Wayfair

Furnish the empty room in one cart.

West Elm

Grown-up first apartment energy.

Greystar

Largest property management group in the country.

Equity Residential

Urban first-apartment inventory.

Related Companies

Development partners on the buildings themselves.